Why Festivals Work in Stressful Times
A recently published book by Hamish McCrae, What Works: Success in Stressful Times examines winning organisations. Although they are not in any particular order, we’re very pleased to say that the Edinburgh Festivals are the first (and only cultural) case study. Others include a car-free Copenhagen, IKEA and the slums of Mumbai; and all demonstrate intrinsic qualities which, according to the author, other organisations might learn from. In our case, McCrae celebrates the Festivals’ open market place, their ability to blend top-down and bottom up, and their entrepreneurial ability to listen to the market and accept failure and take risks on the journey to wider success. For more information on the book, click here.